An effective and attention-grabber restaurant menu needs a well-planned layout and catchy descriptions with correct pricing for food costs. A sample of good menus shouldn’t have crowded designs or wordy descriptions. Also, if a particular
An effective and attention-grabber restaurant menu needs a well-planned layout and catchy descriptions with correct pricing for food costs. A sample of good menus shouldn’t have crowded designs or wordy descriptions. Also, if a particular graphic is not needed, don’t mind putting it into the layout. The restaurant menu will reflect the restaurant’s image and theme. So, updating your menu is an essential thing to keep your food business on top and trends.
The Pricing
Once you’ve come up with the list of what food to offer, compute the expenses, and assess how much the food will cost. To make sure that you’ll gain a profit from the food, you need to create a balance of cheap and expensive items that you use from creating that food.
Menu Design and Layout
A restaurant menu is a reflection of your services. Also, a restaurant menu designs should complement your restaurant concept, theme, and location – regardless if it’s formal or casual.
In addition to that, your menu font and color blending should also match the restaurant’s theme. For instance, if you’re planning to open an Italian restaurant that focuses on Tuscan cuisine, then you should create a layout color that will match the concept. You should consider using yellow, sage green, brick red, or any colors that will reflect the Tuscan countryside.
But of course, those colors are not meant to be used in a French café or a Mexican restaurant. Apply the same concept with the font. A French bistro should have a classic script, while a sports bar and restaurant should have a casual or playful font. Be careful; do not use a font that’s too hard and too small to read.
Also, don’t forget to utilize a restaurant menu design tool to make designing easier for you.
The Descriptions
As mentioned earlier, the description should be precise and short. Avoid putting a lengthy description into the menu to prevent it from getting overly crowded. First, state all the major ingredients you put on a particular dish. You may ethnic names to add uniqueness to the menu description. Overall, the key to having an effective menu description is to make it simple. When talking about simplicity, take a business card as an example. Details in the business card are precise and direct to the point. Menu descriptions should also follow.
Are you planning to create a business card for your restaurant? Try using business card design tool to make your design simple and precise.
Try Local Foods
Using your city’s or town locally produce product gives you a new variety to your restaurant menu. Changing it according to the current seasons is a good marketing strategy. Local foods don’t always talk about fruits and vegetables; you can use meat or seafood, homemade desserts, and artisan foods as an addition. Not only you can help with the city’s local economy, but the food gives a unique taste compared to the usual dish.
Create Different Sections
Most of the restaurant’s menus have different sections. You can see a variety of appetizers, main entrees, soup and salad, beverages or desserts. Each section has a clear caption with bold headings, borders, or boxes. Highlighting a particular dish with a star indicating house best-seller or favorite is a form of marketing strategy to attract customers to a dish with a high-profit margin.