Rise of Music Streaming Service – Spotify

Over the past decade, we have seen that the music transfer services in the industry have increased significantly. The idea of ​​music streaming services is to offer you millions of songs of all genres for every situation you find yourself. Broadcasting services force big players like iTunes to follow their own path or, unfortunately, stay behind. Broadcast websites claim to make a positive contribution to the industry, as the underlying fact is that music seems to be growing again. But, like everything else in this world, where there are ups and downs, unfortunately, there should be problems, and for broadcast sites this has happened, especially in the last couple of years.

On the music transfer sites in general, everything works the same

Most of them allow consumers to use their service for free, with the inconvenience of having to listen to advertising between songs, but also have a paid version of the service, in which they pay a fixed price per month or year, and receive little without interruption. In short, broadcast services have music banks from a wide variety of artists and genres, in which customers can usually customize their own profiles according to the music they choose, create their own playlists and use the radio configuration services where they treat songs.

Spotify marketing

Before music streaming services began to grow, paying the price set by one song in iTunes and downloading it to your device seemed to be the busiest route. In the current era, it becomes obvious that broadcasting services take control – from movies to music – it seems that broadcasting is the most efficient way to work. Nowadays, you can choose from a variety of streaming services, such as Pandora, Google Music, Amazon Prime Music, Apple Music, etc. But I want to focus on the player who most influenced the industry, or at least Spotify.

Short history

Spotify, founded by Daniel Eck and Martin Lorentzon, was launched in 2008 with the hope of forever changing the way we listen to music. Spotify allows you to search for any artist, track, album, genre or playlist to find exactly what you are looking for. Spotify also allows you to “follow” your friends and artists in the industry to see what they are listening to. Spotify, in partnership with Facebook, where users with Spotify marketing accounts can choose when the last songs they heard are displayed on their Facebook profile. In my opinion, this was the best Spotify solution for expanding their services. Today, Spotify has 1,500 employees, more than 75 million users, music is available in more than 50 languages ​​and is available on the application form on virtually every platform.